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Proposal for Jones & Sons Roofing

Own every storm in your metro

A growth plan to make Jones & Sons the first call for every roof in the region.

Prepared by Monastic Marketing

Thank you, Jones & Sons Roofing. This proposal has been prepared specifically for your business — built around what we heard on your discovery call, the goals you shared, and the services we believe will move the needle most for you.

— Dana Cole, Monastic Marketing

01 — Executive Summary

What we heard

Jones & Sons has the craft and crew to handle high-volume replacement work, but an aging mobile site and no paid presence limit how much of that demand you actually capture. This plan rebuilds your digital front door and pairs it with aggressive demand capture.

02 — Current Situation

Where things stand today

Your website underperforms on mobile, where most storm-season homeowners search. Without paid acquisition you compete only on reputation, ceding intent-driven search traffic to competitors who bid on it.
03 — Goals & Opportunities

What we're aiming for

  • Dominate roofing search demand across the metro
  • Rebuild a mobile-first site that converts visitors to inspections
  • Fill last-minute inspection slots with SMS outreach
04 — Pain Points

What's getting in the way

  • Aging website loses mobile visitors
  • No paid presence means competitors capture intent demand
  • Last-minute inspection slots go unfilled
  • Inconsistent lead volume between storm events
05 — Recommended Strategy

The path forward

Launch a high-converting mobile-first website, layer Google Ads to capture storm-season intent, pair with a lead generation engine for steady volume between storms, and use SMS to fill last-minute slots at near-zero cost.
06 — Recommended Services

What we'll do for Jones & Sons Roofing

Website Design & Development

A conversion-first digital storefront.

A purpose-built website for Jones & Sons Roofing engineered to turn visitors into booked jobs — fast-loading, mobile-first, and easy for your team to update.

Why it matters: Your current site was not built to capture leads. We replace it with a structured lead path.

Representative deliverables

  • Custom design — Brand-aligned layout built around your services.
  • Lead-capture pages — Service and location pages tuned for conversion.
  • CMS handoff — Edit content without a developer.

Strategic benefit & KPIs

Page load < 2.5sLead form conversion %Mobile usability score

Google Ads / PPC Management

Be visible the moment buyers search.

Targeted Google Ads campaigns putting Jones & Sons Roofing in front of high-intent local buyers searching for exactly what you offer.

Why it matters: Searchers on Google are already raising their hand. Paid search captures demand that is ready to convert today.

Representative deliverables

  • Keyword strategy — Commercial-intent terms mapped to your services.
  • Landing pages — Ad-to-form pages built to convert.
  • Bid & budget mgmt — Weekly optimization toward your cost-per-lead target.

Strategic benefit & KPIs

Cost per leadClick-through rateBooked jobs from ads

Lead Generation

A predictable pipeline of new jobs.

An end-to-end lead generation engine for Jones & Sons Roofing spanning paid, organic, and referral channels — built to produce a predictable monthly lead count.

Why it matters: Growth without a predictable lead source is guesswork. We engineer the source.

Representative deliverables

  • Channel mix — Paid + organic + local sources balanced by ROI.
  • Funnel build — Touch-to-lead path optimized end to end.
  • Source tracking — Know exactly which efforts produce jobs.

Strategic benefit & KPIs

Leads / monthCost per leadLead-to-job rate

SMS Marketing

Reach them where they look first.

SMS outreach for Jones & Sons Roofing with 90%+ open rates for time-sensitive offers, appointment reminders, and re-engagement.

Why it matters: Texts get opened. For last-minute slots or seasonal pushes, SMS is the fastest path to a booked job.

Representative deliverables

  • Compliance setup — Opt-in and consent flows.
  • Campaign flows — Time-sensitive offer broadcasts.
  • Reminders — Appointment and follow-up texts.

Strategic benefit & KPIs

Opt-in growthOpen rateBookings from SMS
07 — How the services solve your problems

Mapped to what matters

Aging website loses mobile visitors
Website Design & DevelopmentGoogle Ads / PPC Management
No paid presence means competitors capture intent demand
Website Design & DevelopmentGoogle Ads / PPC Management
Last-minute inspection slots go unfilled
Website Design & DevelopmentGoogle Ads / PPC Management
Inconsistent lead volume between storm events
Website Design & DevelopmentGoogle Ads / PPC Management
08 — Implementation Plan

A phased rollout

We sequence the work so each phase reinforces the next. Exact timelines are confirmed at kickoff based on your team's availability.

  1. 01

    Foundation

    • Audit your current presence and setup
    • Stand up Website Design & Development
    • Connect tracking and reporting
  2. 02

    Launch

    • Launch Google Ads / PPC Management
    • Add Lead Generation
    • Begin lead capture and follow-up automation
  3. 03

    Optimize & scale

    • Weekly optimization toward targets
    • Layer in SMS Marketing
    • Monthly review with Dana Cole
09 — Success Metrics

How we'll measure progress

We report on the metrics below. Baselines are established in the first month of work — we do not assume current performance.

Page load < 2.5s
Lead form conversion %
Mobile usability score
Cost per lead
Click-through rate
Booked jobs from ads
Leads / month
Lead-to-job rate
Opt-in growth
Open rate
Bookings from SMS
11 — Investment

Investment

To Be Confirmed — final investment will be detailed in your proposal review call.

12 — Next Steps

How to move forward

  1. 1Review this proposal with Dana Cole
  2. 2Confirm scope and finalize investment
  3. 3Approve and sign off
  4. 4Kickoff and begin the foundation phase

Let's build your growth engine, Jones & Sons Roofing.

Book your proposal review call and we'll walk through the plan together.

Book the calldana@monastic.marketing